spotlights
Kei’Shaun Redmond-Britton
From Basement Dreams to Bold Fashion: How Kei’Shaun Redmond-Britton Built a Brand with Purpose
Some of the greatest ventures begin with a dream—scribbled notes, rough sketches, and a vision that refuses to fade. For Kei’Shaun Redmond-Britton, that dream took root in her basement during the height of the pandemic. “What started during COVID project has grown into a bold fashion brand offering apparel and bags that empower our customers to feel confident, and look fashionable as they navigate life with positivity,” Redmond-Britton shared.
Today, Duffle Bag Apparel has a storefront in Raytown and is expanding its reach, with new contracts bringing the brand closer to shelves in major retail stores. But the journey hasn’t always been smooth.
“When we launched Duffle Bag Apparel, one of our biggest challenges was starting with limited capital,” Redmond-Britton recalled. “We had the vision but lacked the funding and resources to bring it to life. We operated out of our basement, learning everything from branding to shipping logistics. And we had to help people understand that our brand wasn’t just about fashion—it was about purpose.”
Despite the early hurdles, Redmond-Britton and her team pushed forward by remaining consistent, telling their story, and staying deeply connected to their community.
“We kept showing up—one product, one customer, and one moment at a time. Faith, family, and sheer determination helped us grow Duffle Bag into what it is today.”
A turning point came with support from the Prospect Business Association (PBA).
“PBA has truly been a blessing. They connected us with resources we didn’t even realize we needed,” she said. “From financial opportunities to monthly accountability mentoring, the guidance has been invaluable. Being featured in business tours also boosted our visibility. Their support has made us feel seen, valued, and motivated to keep building—not just a brand, but a legacy.”
Advice for Aspiring Entrepreneurs
When asked what advice she would give to those looking to start their own business, Redmond-Britton didn’t hesitate:
“Keep your faith. Start with purpose. Stay consistent. And don’t be afraid to pivot. Entrepreneurship isn’t just about profit—it’s about impact, legacy, and showing up, especially when it’s hard. Stay rooted in your ‘why,’ remain teachable, and surround yourself with people who believe in your vision.”
Looking Ahead
In the next five to ten years, Redmond-Britton envisions Duffle Bag Apparel becoming a nationally recognized lifestyle brand—sold in major retailers, spotlighted in fashion and business media, featured on the runways of New York Fashion Week, and worn by celebrities.
She also sees the brand expanding its store, growing its team, and partnering with schools and organizations to advance its mission of empowerment through fashion.
“We want to launch more collections, grow our Duffle Bag Family with the ‘I AM THE BAG’ movement, and create platforms for other creatives and entrepreneurs to shine,” she said.
ERIKA HOLLIDAY (LEFT), CATIA-TEMPLE-HOLLIDAY (RIGHT)
Catia Temple-Holliday and Erika Holliday know that a successful business is built on faith, integrity, and an unwavering determination to keep going. Today, they run one of the leading minority women-owned businesses in the structured cabling, A/V, integrated systems, CCTV, low voltage, access control, and live sound industries.
In their own words:
What should people know about what your company has to offer?
“We pride ourselves on honesty, integrity, teamwork, professionalism, quality service, and outstanding customer support. Our services span a wide range, including commercial construction, small to large-scale projects, big box store design and installation, troubleshooting, break/fix solutions, and customizations for
low voltage systems, structured cabling, integrated systems, A/V, security systems, access control, network infrastructure, and temporary trailers on construction sites.”
Being a business owner comes with its challenges. How have you managed difficult times?
“We tackle challenges with prayer first. As women in a male-dominated industry, our resilient mindset helps us push through tough times. We believe that what is meant for us is meant for us! We stay focused on our priorities and refuse to let distractions hinder our progress because failure is simply not an option.”
How has the Prospect Business Association supported you over the years?
“Simone Curls and the Prospect Business Association (PBA) have been a key part of our business journey since we were introduced to them through the JE Dunn Minority Contractors program. They have always been supportive of small businesses, offering more than just advice—they show you the way and help you every step of the way. The leadership and expertise they provide for small business growth is unmatched, and their track record of success with small business participation speaks for itself.”
What advice would you offer to other business owners striving for success?
“Never accept the first "no." Believe in your dream enough to keep pushing until it becomes a reality. Trust in yourself and the process.”
To learn more about Catia Integrated Services visit: https://www.catiais.com